Beet It Organic beetroot juice is blended with 10% apple juice to smooth the earthy aftertaste of beetroot and with less sugar than your standard fruit juices, a glass of beetroot juice provides an even more enriching start to the day. Beetroot juice is a natural source of dietary nitrate that the scientific research community now uses it for almost all the research they conduct into nitrate supplementation. There have been more than 250 studies worldwide so far, most of them using our Beet It juice.